Finding new clients is one of the biggest ongoing struggles that law firms face in today post Covid 19 global economy. New clients breathe new life into a business and they can keep your firm running and turning a profit. However, although necessary, finding new clients takes a great deal of time and effort and an ongoing commitment to getting the right clients to build the right type of law practice. If you want a truly expansive client base and one that includes individuals and corporations from all over the world, then you need to be willing to transform the way you target new clients.
Here are a few way to expand your horizons, and expand your law practice while getting customers from all over the globe:
1. Embrace the digital economy.
The world is a digital place and it needs to be treated as such. This is because globalisation is shrinking the trans-national boundaries; economic forces are re-defining traditional law practices; innovative in-house law departments are driving significant value creation; consumer demands are also changing with clients playing a more substantial role in managing their legal portfolios – the list is long! This transformation of the industry is exerting pressure on lawyers, law firms, in-house legal teams, among others, to respond quickly to the changes. To ignore these would create a risk of being left behind.
Software solutions characterise the main trends in the digital transformation of the legal practice. These include changing the practice of lawyers from using manual paperwork and data or records management to digital solutions in which research, drafting, managing records, billing, communication, to make savings in both time and cost. Some of the solutions that have been adopted within the legal industry harness the Artificial Intelligence “AI” technology to facilitate for example contractual clauses being identified, analysed, and extracted for a range of transaction requirements.
2. Don’t talk politics on social media.
As a law firm, you need to realize that your goal should be to reach as many different types of clients as possible for the betterment of your business. This means being careful to not insult anyone by pushing your views on them. One of the best ways to do this is to completely avoid talking about politics, especially through social media so as not to make that look like the official position of your firm. Everyone has different views and just because a client doesn’t share those views, it doesn’t mean that they won’t make a great client.
There is no point in making clients with different political views upset, so avoid this topic at all costs when on social media.
3. Use all of the major social platforms.
Just because you can’t talk about politics on social media, it doesn’t mean that you shouldn’t be on social media all of the time. Make sure that you are using and constantly updating your social media accounts and that you are on all of the major platforms. This means Facebook, Snapchat, Twitter, YouTube and Instagram
You need to have all of your bases covered, even if some social media platforms ultimately work better for others. You may be surprised to find which type of account works best for you. For example, my Instagram account has about three to four times as many followers as any of my social media accounts. Photos simply work for my followers. However, it doesn’t mean that I don’t have a Facebook, Twitter and YouTube or that Instagram will necessarily be the right option for you.
4. Ignore the small social media platforms.
Focus your attention on the big platforms if you want to start getting a big following of clients from all over the world. It simply isn’t worth it to waste your time with small networks, even if you think you are getting a foothold in a niche. So many of these networks fail. Don’t waste your time. You want to fish in the ocean, not in your small ponds if you want to get clients from all over the globe.
5. Provide quality and get testimonials.
I have a great deal of lifestyle content on my social media accounts, but I also supplement this information with quality testimonials from satisfied and adoring clients.
Without big testimonials like this my business wouldn’t grow very fast. It is important that you are not being humble about your accomplishments. Don’t brag, but don’t be humble about what you have achieved, you need to be proud, but still real and show people from all over the world what others have managed to earn from partnering with your business.